Social media can be an incredibly helpful tool in promoting your organization and educating the general public. It is also a great way to get the attention of an elected official.
We have compiled a few resources below that contain helpful information about using social media for promoting the good work your community health center (CHC) is doing. Some are from our partners at the federal level, the National Association for Community Health Centers (NACHC), but can be applied in principle at the state level as well.
→ Don’t forget to TAG YOUR LEGISLATORS (for a list of WA state legislator social media handles email email@example.com)
→ Photos get attention – What types of images matter to your target audience? Switch up your types of images to keep things fresh. More tips about images can be found here.
→ #HASHTAGS help you get found! Using popular hashtags can you help you be found by others with similar interests. Think of your intended audience and current trends when deciding on hashtags. #valueCHCs #SaveHealthCareinWA #communityhealth are just a few that we like to use.
→ Virtual meeting backgrounds and screen grabs – With much of the world meeting online these days, think about branding your message or campaign during your meetings by uploading a tasteful background that amplifies your message. Also, snag and share a screengrab of meetings with elected officials to share on social media further amplifying your message.
→ VIDEOS! Videos are a fantastic way to get people’s attention and are only increasing in popularity. Keep it short and to the point, display subtitles when you can, and have fun with it!